Post by account_disabled on Dec 28, 2023 1:23:27 GMT -6
People reviewing a cardboard with plans. It is important that when mapping out your automations you have a very clear idea of what your company's sales processes are, so you can better map out the ramifications of your automations. What do I need to do marketing automations? It all sounds very nice, but how are automations done? Is there a cost? Is it very difficult? Can I do automations if I don't have a marketing plan or my company is very small? Don't worry, before we go on to give you our winning examples, we are going to resolve all these doubts so that you are even clearer about how automation works in inbound marketing. The CRM: the software to make automations If you've been reading us for a while, you'll already know what our opinions are on the subject and who owns our hearts.
In The importance of CRM in internet marketing , we mention that there are many software and tools that can help you carry out all these processes (for example email marketing Phone Number List However, one of the disadvantages of depending on different tools to be able to do your automations is that in the long run it can be counterproductive and limiting . Yes, imagine that you use MailChimp to send mass emails but you still do not use a CRM to keep track of your leads. You will still have to manually qualify the lead, assign it, or assign tasks to your team using another platform (like Asana or Trello). The only thing you are achieving is making your work more difficult and although you do save a lot by not having to send an email one by one, you are carrying out tasks that you could do with a single tool.
By its acronym in English , CRM or Customer Relationship Manager, is software that is focused on managing the relationship we have with our customers. This relationship is nothing more than the interactions they have with our company. There are those who confuse CRM with an agenda of contacts and suppliers, but in reality CRM is much more than that. For example, when we talk about interactions we are referring to the interactions they have with our fanpage, but also to the number of times they opened our content or the time they spent on our landing page. If they answered a questionnaire or requested information about any of our products. And of course, a CRM is also the space to be able to have the information of your potential clients (and suppliers), but it is not simply to store it, but so that you can give.
In The importance of CRM in internet marketing , we mention that there are many software and tools that can help you carry out all these processes (for example email marketing Phone Number List However, one of the disadvantages of depending on different tools to be able to do your automations is that in the long run it can be counterproductive and limiting . Yes, imagine that you use MailChimp to send mass emails but you still do not use a CRM to keep track of your leads. You will still have to manually qualify the lead, assign it, or assign tasks to your team using another platform (like Asana or Trello). The only thing you are achieving is making your work more difficult and although you do save a lot by not having to send an email one by one, you are carrying out tasks that you could do with a single tool.
By its acronym in English , CRM or Customer Relationship Manager, is software that is focused on managing the relationship we have with our customers. This relationship is nothing more than the interactions they have with our company. There are those who confuse CRM with an agenda of contacts and suppliers, but in reality CRM is much more than that. For example, when we talk about interactions we are referring to the interactions they have with our fanpage, but also to the number of times they opened our content or the time they spent on our landing page. If they answered a questionnaire or requested information about any of our products. And of course, a CRM is also the space to be able to have the information of your potential clients (and suppliers), but it is not simply to store it, but so that you can give.